Customer event – Delight your customers with unique experiences

Our services at a glance

Every team is different – just like every customer event. That’s why BITOU doesn’t offer off-the-shelf solutions. Instead, we work with you to develop individual ideas and solutions for your customer event that fit your company, your culture and your people. This way, we guarantee that your goals will be achieved with this event and that you will build long-term customer relationships.

Our approach – personal, professional, tailor-made:

1. Free initial consultation:
   We would be happy to take the time to discuss your customer event requirements with you in an online meeting or on-site meeting.
   We make sure that we select the right team event formats for you and also provide internal information.
2. Defining goals:
   Is it about building trust? Communicating product content? Promoting direct cooperation? Together, we prioritise the key areas.
   It is important that everyone involved knows exactly what the customer event is intended to achieve.
3. Format selection & customisation:
   We select suitable modules from over 50 tried-and-tested team event ideas – and tailor them to your individual requirements. On request, we can even integrate content from your company. Our all-time favourite: the Chain Reaction XXL.
4. Planning & organisation:
   We take care of all event planning – including technology, moderation and support. You can sit back and relax. We are also happy to act as your point of contact for the venue or your catering partner. Our sales and implementation teams work hand in hand, and you will always have a direct contact person who will remain the same throughout. We also have full-service event agencies at our disposal who will be happy to take care of the overall planning of your customer event.
5. Implementation with impact:
   Whether it’s a relaxed product presentation or a lasting WOW effect, we create emotional experiences that connect and stick in the mind. It is important to us that trust is strengthened and that participants take away a lasting positive impression from the customer event.
6. Feedback & follow-up:
   Upon request, we will evaluate the event together and provide ideas for further activities with your customers. We also like to use an email tool that sends all participants a 72-hour task related to the event, allowing them to consolidate what they have experienced.

Practical example: Customer event with 405 participants at the H+ Hotel Niedernhausen

For our client Coty, represented by the Poppe Reisen agency, we had the privilege of organising a large-scale customer event with a total of 405 participants. Thank you once again for your forward-thinking organisation and excellent cooperation in the run-up to the event.

🌟Tailor-made event concept

The customer event took place at the H+ Hotel in Niedernhausen, which was booked exclusively for the event. The spaciousness and exciting architecture of the building provided the perfect backdrop for our individual event format “Across the Hotel”. The winding corridors and diverse rooms perfectly complemented the game concept and ensured an intense and varied experience. Customers took part in an active challenge throughout the hotel, solving puzzles, completing photo and video challenges, and learning a lot about the Coty brand world at activity stations.

🎯Content with impact

The aim of the customer event was to give customers a playful and creative experience of Coty’s new products and corporate culture. Our content, tailored specifically to Coty – from personalised printed materials and specially adapted games to themed stations – made the event a truly special experience.

💡 Positive momentum within the team

The BITOU trainers were able to provide valuable impetus during the customer event: despite the diverse backgrounds and languages of the participants, it was impressive to see how much cohesion, commitment and enthusiasm can arise when everyone commits to a common goal. The team event strengthened the mindset of approaching challenges positively and finding solutions together.

📦 Customisation & service

For the customer event, individual game adaptations, activity stations, printed materials and many additional working hours were provided to customise the content. This enabled us to create a tailor-made experience that perfectly matched the Coty brand world. At the activity stations, the brand world could be experienced haptically, visually and sensorially. There were fragrance stations and tactile tasks in which the matching bottles had to be discovered. The highlight at the end: a large digital photo wall that generated the Coty logo from all the images submitted.