Company events – ideas, costs and tips for successful events
1. What ideas are there for a company event?
A corporate event can take many different forms, depending on the occasion and objectives. Team-building activities in the great outdoors are popular, such as a leisurely bike ride or a modern city scavenger hunt using GPS technology, like our Smart Team Challenge.
Such outdoor events foster a sense of togetherness and bring colleagues together outside the office. Cultural and creative events are also a good idea – such as a joint creative workshop (e.g. painting or pottery). The learning experience and the shared sense of achievement strengthen team spirit. Social engagement can also be incorporated: a volunteering day where the team works together as volunteers (e.g. a reforestation campaign or a day at a soup kitchen) combines a team experience with a good cause.
2. How much should a company event cost?
The cost of a team event can vary greatly depending on the type of event and the level of effort involved. In Germany, there is generally a tax-free allowance of €110 per employee per event. If the budget per person remains below this limit, the team event can remain exempt from income tax as a company event. This amount of €110 covers all costs, such as food, drinks, venue hire, the event programme and any travel expenses that may arise. Important: This allowance applies per person and per event. If the expenditure per person exceeds this amount, the excess must be taxed as a monetary benefit. Up to two company events per year (e.g. summer party and Christmas party) are tax-free. In short, this means: Expenditure of up to €110 per person (gross) for a team event is unproblematic and fully tax-deductible; any amount above this is subject to tax if the employer covers the costs.
3. What are the essentials for a company party?
A successful company party should offer a mix of fun, team spirit and recognition for the employees. There are a few elements that are virtually indispensable at any company party:
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- Suitable venue: Make sure you choose a venue that suits the number of guests and the occasion. This could be the company premises, a restaurant, a hired event venue or even an outdoor space. The main thing is that everyone has enough space and the setting creates the desired atmosphere (formal, relaxed, unusual, etc.)
- Food & drink: Adequate catering is essential. Nothing is worse than hungry or thirsty guests – so make sure you plan enough food (buffet, set menu, snacks) and drinks for everyone. Take different dietary requirements into account (vegetarian, vegan, halal, allergies, etc.) so that everyone can find something suitable. Good food and drink create satisfaction and contribute significantly to the atmosphere.
- Music & entertainment: Whether in the background or foreground – music is essential for creating the right atmosphere. There should also be some form of entertainment: this could be a dance floor with a DJ, a planned game or quiz, a performance, or simply a fun photo booth.
- Welcome & Speech: Plan a short formal part of the event. A company representative (e.g. the boss or department head) should welcome everyone and say a few words. This speech doesn’t need to be long, but it gives the celebration a sense of structure and appreciation.
- Recognition & Highlights: The speech can be combined with employee awards or small tokens of appreciation. For example, you could honour those celebrating work anniversaries, introduce successful project teams or present awards for specific achievements.
- Photos & Memories: Remember to capture the celebration. Either hire a photographer or, as mentioned, set up a photo booth.
A guest book or a noticeboard where people can leave comments or Polaroids is also a lovely idea.